This template serves three purposes: document thinking behind research, question our research objectives and means, prepare for writing a research report. This template and its derivatives have been tested in real product teams and was used in many UX/CX studies. Let the research begin. Shall you have any question or feedback, Iād be happy to chat on LinkedIn.
<aside> š In 1-2 sentences describe why this study is happening and what team/company objective it resonates with. Give links to other documents like Market studies, PRD, Prototypes and alike. This section will later make its way into research report.
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<aside> š Specify objectives of the study. Whether they are very specific or broad depends on the type of the study. Try to keep limit objectives to 3-5 items per study to stay focused. This section will later make its way into research report.
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<aside> š For problem research - in case you have a strong hypothesis please note it down. For usability testing you will normally have a list of hypothesis you want to test. This section will later make its way into research report.
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<aside> š Describe what method is being used for the study.
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Research type:
[Generative or Evaluative]
Method:
[Such as Interview, Usability test, Card sorting etc]
<aside> š Fill in information about participants including the ideal number and segment they belong to. This section will later make its way into research report.
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